My interest in hieroglyphics, pictographs used by ancient Egyptians to record their daily activities, resurfaced when I began to read about the new food safety icons being considered by the food industry. Recently, icons representing macronutrients have begun appearing on consumer products. We seem to be moving “back to the future” with the introduction of newly styled hieroglyphics. Is this manifestation a passing fad, or does it presage a trend of some consequence?