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Baking: Breakfast Cereals S. P. Cauvain. BakeTran, High Wycombe, U.K. Cereal Foods World 56(6):248-249. Some people say that breakfast is the most important meal of the day because it provides a critical input of calories and nutrients at the start of the working day. The cereals industry has become a key provider of breakfast meals, offering a wide variety of products that employ a wide range of cereal grains, either alone or in combination. Whole-grain cereals have become particularly popular, and many long-lived branded products and their imitators are available globally. This column considers the health benefits of breakfast cereals, the importance of bowl life, new opportunities for delivering health benefits, and the risks associated with changing an established brand.
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