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Every day, you interact with people who have had different experiences and effective communication occurs only if the receiver understands the exact message the sender intended the receiver to obtain. With different experiences, diverse interpretations can come from the same message. Directing messaging is a conscious effort to tailor a message for the audience, and is an important skill to hone at every point in your career. Evolving your ability to direct your message can be achieved via understanding key concepts of effective communication and influencing. Influencing results in producing effects on actions, behavior, opinions, etc., of another or others. In addition to subject matter excellence, effective communication and influencing are of great importance for professional career advancement. All of the concepts that will be discussed are simple to incorporate to your communication style and are applicable to your personal and professional life.