What’s NEXT? Future Trends & Insights Shaping Natural Products in the Cereal Category
C. Mast (1), B. TUOHIG (1). (1) New Hope Natural Media, Boulder, CO, U.S.A.
The move toward healthier, more thoughtful, and informed eating is not a fad, but a societal shift that is expected to only accelerate. What are the key trends shaping the natural products industry and cereal category? Who buys natural, organic, and healthy products and what is driving their purchase decisions? Who follows traditional advice on diet and health and who doesn’t? What do you need to know to successfully innovate for tomorrow?
Through the market research assets of NEXT Trend, watch the data come to life as leading editors chart this new world order for consumer brands. With forecasts, trends, consumer segmentation, and strategic insights, NEXT Trend will explain the growth in natural products, reveal a new product concept lab, unveil new opportunities for cereals, and identify the data and insights needed to successfully innovate.
Attendees will learn about:
· Key macro trends shaping the natural products industry and cereals category
· Five distinct consumer segments including: early adoption, profiles, differentiated lifestyles, behaviors, and attitudes and beliefs about health, nutrition and lifestyle, and affinity towards cereals
· Who to market and sell products to and how to speak with them
· Advanced statistical modeling to create a “fast-filter” testing mechanism for early-stage product concepts
· New micro trends that help cereal companies spot emerging market opportunities
· Emerging claims and certifications shaping the cereal category
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