Colorants
Pages 129-130
DOI: https://doi.org/10.1094/1891127004.016
ISBN: 1-891127-00-4
Abstract
The preference for natural colorants over synthetics started with the green movement of the 1960s and shows no sign of decreasing. This may result from a perceived uneasiness with the safety of the FD&C colorants on the part of the consumer, but another factor, perhaps more important, is that most governments allow more flexibility and leniency in the use of natural colorants.
With the exception of FD&C Red No. 40, which was introduced in 1971, and the recent petitioning for D&C Red No. 28 for food use, there is little enthusiasm for the development of new FD&C colorants. An important factor is the cost of toxicological studies involved in the approval of a new colorant.
